Founding Designer
A UX Odyssey with Lengo AI: From App Dreams to WhatsApp Realities
Lengo AI, is a startup dedicated to empowering informal retailers in emerging markets.
Key Results
Key Results
• 7x increase in subscription revenue
• Reduced user complaints by 75%
• Increased CLV by x3
• 7x increase in subscription revenue
• Reduced user complaints by 75%
• Increased CLV by x3
• 7x increase in subscription revenue
• Reduced user complaints by 75%
• Increased CLV by x3
Role
Role
•Product Designer & Researcher
• May 2021 - Oct 2023
•Product Designer & Researcher
• May 2021 - Oct 2023
•Product Designer & Researcher
• May 2021 - Oct 2023
Methods
Methods
•Product Designer & Researcher
• May 2021 - Oct 2023
•Product Designer & Researcher
• May 2021 - Oct 2023
•Product Designer & Researcher
• May 2021 - Oct 2023
The Challenge: Solving Real Pain Points While Standing Out in a Crowded Market of Social Media Tools
The Challenge: Solving Real Pain Points While Standing Out in a Crowded Market of Social Media Tools
The Challenge: Solving Real Pain Points While Standing Out in a Crowded Market of Social Media Tools
Existing social media management tools are often cluttered, hard to navigate, and fail to streamline the workflow for their users. Professionals face common struggles like managing multiple accounts, gaining meaningful insights from raw data, and performing repetitive tasks that eat into their time. Our goal for Nexaa was ambitious but clear: create an AI-powered platform that simplifies these processes while delivering real value. By focusing on user-centered design and eliminating unnecessary complexities, we aimed to craft a tool that felt both intuitive and powerful.
Existing social media management tools are often cluttered, hard to navigate, and fail to streamline the workflow for their users. Professionals face common struggles like managing multiple accounts, gaining meaningful insights from raw data, and performing repetitive tasks that eat into their time. Our goal for Nexaa was ambitious but clear: create an AI-powered platform that simplifies these processes while delivering real value. By focusing on user-centered design and eliminating unnecessary complexities, we aimed to craft a tool that felt both intuitive and powerful.
Existing social media management tools are often cluttered, hard to navigate, and fail to streamline the workflow for their users. Professionals face common struggles like managing multiple accounts, gaining meaningful insights from raw data, and performing repetitive tasks that eat into their time. Our goal for Nexaa was ambitious but clear: create an AI-powered platform that simplifies these processes while delivering real value. By focusing on user-centered design and eliminating unnecessary complexities, we aimed to craft a tool that felt both intuitive and powerful.
The Challenge: Solving Real Pain Points While Standing Out in a Crowded Market of Social Media Tools
The Challenge: Solving Real Pain Points While Standing Out in a Crowded Market of Social Media Tools
The Challenge: Solving Real Pain Points While Standing Out in a Crowded Market of Social Media Tools
Existing social media management tools are often cluttered, hard to navigate, and fail to streamline the workflow for their users. Professionals face common struggles like managing multiple accounts, gaining meaningful insights from raw data, and performing repetitive tasks that eat into their time. Our goal for Nexaa was ambitious but clear: create an AI-powered platform that simplifies these processes while delivering real value. By focusing on user-centered design and eliminating unnecessary complexities, we aimed to craft a tool that felt both intuitive and powerful.
Existing social media management tools are often cluttered, hard to navigate, and fail to streamline the workflow for their users. Professionals face common struggles like managing multiple accounts, gaining meaningful insights from raw data, and performing repetitive tasks that eat into their time. Our goal for Nexaa was ambitious but clear: create an AI-powered platform that simplifies these processes while delivering real value. By focusing on user-centered design and eliminating unnecessary complexities, we aimed to craft a tool that felt both intuitive and powerful.
Existing social media management tools are often cluttered, hard to navigate, and fail to streamline the workflow for their users. Professionals face common struggles like managing multiple accounts, gaining meaningful insights from raw data, and performing repetitive tasks that eat into their time. Our goal for Nexaa was ambitious but clear: create an AI-powered platform that simplifies these processes while delivering real value. By focusing on user-centered design and eliminating unnecessary complexities, we aimed to craft a tool that felt both intuitive and powerful.
Designing the Analytics Feature
Designing the Analytics Feature
Designing the Analytics Feature
I preferred to start working on big, complicated flows with user interviews and analysis. However, before jumping to the UI part, I created flowcharts and collaborated on these artifacts with PMs and the UX writer.
I preferred to start working on big, complicated flows with user interviews and analysis. However, before jumping to the UI part, I created flowcharts and collaborated on these artifacts with PMs and the UX writer.
I preferred to start working on big, complicated flows with user interviews and analysis. However, before jumping to the UI part, I created flowcharts and collaborated on these artifacts with PMs and the UX writer.
Email template design for different scenarios
Email template design for different scenarios
Email template design for different scenarios
Then came the epiphany. In Lagos, WhatsApp is more than an app—it’s the lifeblood of business communication. Shopkeepers used it for everything: customers, suppliers, even family chats. Why ask them to adopt a new app when they were already on WhatsApp? We pivoted to a WhatsApp-based solution, moving surveys and stock management to a chatbot interface. To sweeten the deal, we introduced incentives like instant airtime for completing surveys, a game-changer that built trust and sparked engagement. Shopkeepers who once ignored our app now responded to quick prompts like “How many sodas sold today?” with enthusiasm, knowing a small airtime reward was seconds away. Iterations, powered by AI insights and periodic user calls, made the experience seamless, fitting their workflow like a well-worn market stall.
Then came the epiphany. In Lagos, WhatsApp is more than an app—it’s the lifeblood of business communication. Shopkeepers used it for everything: customers, suppliers, even family chats. Why ask them to adopt a new app when they were already on WhatsApp? We pivoted to a WhatsApp-based solution, moving surveys and stock management to a chatbot interface. To sweeten the deal, we introduced incentives like instant airtime for completing surveys, a game-changer that built trust and sparked engagement. Shopkeepers who once ignored our app now responded to quick prompts like “How many sodas sold today?” with enthusiasm, knowing a small airtime reward was seconds away. Iterations, powered by AI insights and periodic user calls, made the experience seamless, fitting their workflow like a well-worn market stall.
Then came the epiphany. In Lagos, WhatsApp is more than an app—it’s the lifeblood of business communication. Shopkeepers used it for everything: customers, suppliers, even family chats. Why ask them to adopt a new app when they were already on WhatsApp? We pivoted to a WhatsApp-based solution, moving surveys and stock management to a chatbot interface. To sweeten the deal, we introduced incentives like instant airtime for completing surveys, a game-changer that built trust and sparked engagement. Shopkeepers who once ignored our app now responded to quick prompts like “How many sodas sold today?” with enthusiasm, knowing a small airtime reward was seconds away. Iterations, powered by AI insights and periodic user calls, made the experience seamless, fitting their workflow like a well-worn market stall.